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The persuative power of the yellow press: Could the Czech and Slovak yellow press has influenced the resulta of the Czech and Slovak Idol?
Šťastný, Michal ; Šoltys, Otakar (advisor) ; Hronová, Tereza (referee)
Information on the marketability of the yellow press or tabloid media reveal that the yellow press is the strongest type of printed periodical media. It is therefore clear that this media have a big impact. My thesis seeks to evaluate the persuasive power of the media regarding the opinions of customers and consumers. To substantiate or refute claims that the tabloid media has persuasive power, I chose StarDance IV as a case study. Audience of this competition send their votes to support the dance couples performing during the contest stage. In a world with no yellow press, the basic television audience of this show would appreciate each performance strictly for what it is, and with their own non professionnal criterias: an esthetic and emotional judgement of people they only know through what the program choses to show of them. With yellow press, the audience is offered to judge these people according to new information that yellow press can chose to reveal and broadcast to improve or damage the popularity of individuals. The paper asks whether, when this happened, the dance couple could end the contest due to the negative coverage in the media. Interest on this media is explained by classical psychoanalysis and its concept of the conflict of three components of personality, as defined by Sigmund...
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Blesk - The History and Development of the Most Read Daily Newspaper in the Czech Republic
Dernerová, Žaneta ; Halada, Jan (advisor) ; Osvaldová, Barbora (referee)
This master's thesis aims at the development of the most successful Czech tabloid journal Blesk. It starts with the comparison of Czech and foreign tabloids. Subsequently, it captures the history of Czechoslovakian and Czech tabloids from the First Republic until the present day. This thesis also deals with the journals that unsuccessfully tried to compete with the journal Blesk. Nowadays, the only remaining tabloid journal is Aha!, nevertheless it is owned by the same publishing company as the journal Blesk. Further, the thesis pays attention to the main personalities who helped to shape the form of the journal. It inquires into the development of the graphical shape of the front pages and it tries to interpret their symbolical message, both by the means of qualitative analyses. Alongside that, it deals with the editors and their influence on the development of the journal, its visual form, and the choice of topics on the front pages. The journal Blesk also includes advertisements, and this thesis focuses on that too.
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The media Coverage of Iveta Bartošová's Death on Selected Websites
Havlická, Kateřina ; Osvaldová, Barbora (advisor) ; Teplá, Jana (referee)
The aim of this paper is to describe media coverage of a suicide that Iveta Bartošová, famous Czech singer, committed the 29th April 2014 in railway in Prague-Uhříněves. It compares the so-called conservative press - Aktuálně.cz, Novinky.cz, Lidovky.cz and iDNES.cz - and the yellow press represented by Super.cz, Extra.cz and Blesk.cz. The paper covers a period of time from the suicide to the singer's funeral which took place the 12th May 2014 and it examines in what way and with what means all mentioned websites informed their readers, how many articles were published, what were the topics of each website or what mistakes (grammatical or any other) did they do. It looks for differences not only between the conservative and the yellow press, but in within those two groups of medias. It also describes if any conservative website went towards tabloidization which means if it used any practices of the yellow press in its work or if it was interested in similar topics as the yellow press was. The paper includes only texts of described articles and doesn't consider the influence of photos or any other graphics in the articles. Powered by TCPDF (www.tcpdf.org)
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Prague Illustrated Courier: The Prague Penny-press as a Window into the World of Commeon Men.
Machek, Jakub ; Štaif, Jiří (advisor) ; Mocná, Dagmar (referee) ; Holubec, Stanislav (referee)
- Jakub Machek Prague Illustrated Courier. The Prague Penny-press as a Window into the World of Common Men. This work is dedicated to early sensational pictorial press (Pražský Illustrovaný Kurýr and its less successful predecessors) and its urban readers, as an example of the rising Fin de siècle popular culture in the Czech lands and its significance for revealing fundamental social and political changes that took place at the turn of the 20th century. During this era, even the members of lower social classes broadened their economical and cultural potency and thus capacity to absorb the development of new common culture generated by the rapid industrialization and urbanization. Production and reception of emerging popular press is analysed as a marker of the new modern urban experience and its social influences. Global pattern of successful mass daily press was, however, modified for Prague audience, its specific local beliefs, values and desires, distinctively different from those of western urban centre dwellers.
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The persuative power of the yellow press: Could the Czech and Slovak yellow press has influenced the resulta of the Czech and Slovak Idol?
Šťastný, Michal ; Šoltys, Otakar (advisor) ; Hronová, Tereza (referee)
Information on the marketability of the yellow press or tabloid media reveal that the yellow press is the strongest type of printed periodical media. It is therefore clear that this media have a big impact. My thesis seeks to evaluate the persuasive power of the media regarding the opinions of customers and consumers. To substantiate or refute claims that the tabloid media has persuasive power, I chose StarDance IV as a case study. Audience of this competition send their votes to support the dance couples performing during the contest stage. In a world with no yellow press, the basic television audience of this show would appreciate each performance strictly for what it is, and with their own non professionnal criterias: an esthetic and emotional judgement of people they only know through what the program choses to show of them. With yellow press, the audience is offered to judge these people according to new information that yellow press can chose to reveal and broadcast to improve or damage the popularity of individuals. The paper asks whether, when this happened, the dance couple could end the contest due to the negative coverage in the media. Interest on this media is explained by classical psychoanalysis and its concept of the conflict of three components of personality, as defined by Sigmund...
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